Who We Are
Impetus Projects was founded by Ahlem Baccouche and Isabelle Tellié—two individuals united by their belief in the transformative power of art and their drive to build a better, more sustainable future. Together, they bring a unique combination of expertise international curation, art finance, and global project execution.
Ahlem's background in finance and art markets, along with her work as an international curator, laid the foundation for a practice rooted in impact.
Isabelle, a multidisciplinary artist and experienced producer of large-scale installations for corporate spaces and campaigns, brings a deep understanding of creative storytelling and experiential engagement.
Their combined vision bridges the worlds of business and art, creating meaningful collaborations that empower artists and elevate corporate responsibility.
At Impetus Projects, we believe that art has the ability to ignite action, open minds, and shift perspectives. It connects us to ourselves and each other, offering a language that speaks beyond borders and barriers.
We see culture not as an accessory to progress, but as its beating heart. Art and culture shape who we are—they carry our stories, values, and dreams. Without them, no development can be truly sustainable. This is why we work to place art and artists at the center of change.
Our goal is to bring artists and purpose-driven organizations together to co-create a future. Through every project, we strive to bridge art and business, vision and execution, imagination and measurable change. We believe that when these forces align, extraordinary things happen.
Our work is rooted in trust, care, and collaboration. We support artists by opening new pathways—connecting them with organizations that respect their vision and are committed to supporting creativity that matters.
Whether it’s placing an existing piece, commissioning a new one, or crafting an immersive installation for a meaningful event, we’re here to help artists share their work in ways that move people and inspire change.
We also recognize the importance of education and reflection. That’s why we’re developing tools, resources, and conversations that help artists make informed choices—about materials, methods, and the legacy they want to leave.
& Knowledge Sharing
Our goal is to cultivate a vibrant learning ecosystem—an ever‑growing network of artists, art professionals, cultural agents, and researchers interested in sharing their know‑how and advancing the shared vision of positioning art into a decisive catalyst for climate action and social progress. Stay tuned!
Let’s work together.
Get in touch to discuss tailored engagement options for your organization.
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